In B2B sales, where the average sales cycle takes at least 4 months, it's extremely unlikely that today's brand new lead is going to close tomorrow. But you can't sit back and wait for those months to pass by; it's up to you to nurture your prospect from wherever they are in their purchasing journey and build their confidence towards making a decision.
This is why sales funnels are so crucial. A sales funnel is like a map of you customer journey; without it, you're selling without a clear path and making assumptions regarding your prospects. You'll also have no consistency in your strategy and risk losing leads along the way!
In this guide we cover:
- The basic sales funnel
- The B2B sales funnel
- How sales funnels boost sales success
- Methods and channels that support your funnel
- Alternatives to the funnel model
- Metrics for analyzing your funnel success (bonus cheatsheet)