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The Importance of Following Up

It is normal for prospects to forget to reply to the first email even if they might genuinely be interested in your product and want to learn more. That is why follow ups and genuine reminders are key to a successful sales campaign. Following up with prospects greatly increases the open and reply rates of cold email campaigns, but the question here would be, how? What are the best ways to follow up? When do I start and when do I stop?

Well in this guide you will learn: 

  • The importance of following up
  • Best Practices 
  • The importance of personalization 
  • Defining Success 
  • A/B Testing

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