Switching from ZoomInfo to Amplemarket: a 30-day migration plan

The hardest part of switching sales tools is not the technology. It is keeping outbound running while you do it.

A ZoomInfo-to-Amplemarket migration is a phased transition from a standalone data provider to an integrated outbound platform, typically completed in 30 days without pausing live outbound.

This guide is for RevOps and sales leaders evaluating ZoomInfo alternatives who want to make that move without disrupting pipeline.

Instead of a "big bang" cutover, it outlines a controlled migration plan: run ZoomInfo and Amplemarket in parallel, move execution first, validate data quality next, and only then consolidate the stack.

It is not a feature-by-feature comparison.

It is a practical playbook for reducing risk and building confidence through real usage, week by week.

When it makes sense to migrate from ZoomInfo to Amplemarket

Most teams don’t wake up one day and decide to migrate tools.

It usually happens because small friction points start stacking up.

A migration from ZoomInfo to Amplemarket tends to make sense when teams run into a few common situations.

1. You have the data, but acting on it is slow

ZoomInfo does a good job surfacing account-level data. The problem often shows up after that.

Reps still need to:

• Figure out which contact is actually behind the buying signal
• Move data into another tool to run outreach
• Manually personalize messages
• Coordinate follow-ups across channels

In practice, this creates lag. Signals are visible but action is delayed.

Teams start looking for a setup where signals turn into outreach faster, manual handoffs are reduced, and reps spend more time sending rather than stitching tools together.

2. Your outbound stack is getting harder to manage

Another common trigger is tool sprawl.

Many teams using ZoomInfo also rely on:

• A separate sales engagement platform
• Additional enrichment or verification tools
• Manual CSV workflows between systems

Individually, these tools work fine. Operationally, they add complexity.

RevOps teams start asking questions like:

• Which system is the source of truth?
• Where do things break when data doesn’t sync?
• How much time are reps spending on setup instead of selling?

A migration becomes attractive when simplifying the stack matters as much as adding new capabilities.

3. AI features exist, but don’t reduce rep workload

AI is often part of the evaluation conversation, but the issue usually isn't that AI is missing.

It's that it still requires too much manual effort.

Common frustrations include AI suggestions that stop at "here's some data," email drafts that still need heavy rewriting because reps spend ten minutes editing every AI-generated message before sending, and no clear link between signals and multichannel execution.

The difference often comes down to architecture. Some platforms add AI on top of existing data workflows.

Others are designed as AI-native systems, where data, enrichment, and execution are built to work together.

In practice, that difference determines whether AI creates more work or removes it.

For outbound teams, that difference directly affects rep workload and consistency.

Teams start looking for AI that turns signals into ready-to-send actions, supports multiple outreach channels, and reduces decision fatigue instead of adding to it.

4. Cost and contracts are limiting flexibility

For some teams, timing matters.

Annual contracts, fixed seat counts, or add-on pricing can make it hard to:

• Scale up or down
• Pilot new outbound motions
• Adjust tooling as the sales org evolves

Migration conversations often start when teams want:

• More flexibility in how tools are used
• A platform that can cover sourcing, enrichment, and execution together
• Fewer hard dependencies across multiple vendors

A quick reality check

Not every team needs to migrate.

If ZoomInfo already fits your workflows, outbound volume is low, and execution is simple, switching tools may not create immediate value.

Migration usually makes sense when:

• Outbound volume is high enough that tool friction compounds
• Operational complexity is increasing
• Speed from signal to action matters more than raw data access

If that sounds familiar, the next question isn’t whether to migrate. It’s how to do it without disrupting what already works.

What a 30-day migration actually means (and what it doesn’t)

A “30-day migration” sounds intense, but in practice it’s much lighter than most teams expect.

It does not mean:

• Rebuilding your entire outbound strategy from scratch
• Turning off ZoomInfo on day one
• Forcing reps to relearn everything overnight

What it does mean is running a controlled transition. 

One where you move a single part of your workflow at a time, validate it, and only then expand.

Most teams that successfully migrate to Amplemarket follow a simple principle:

Keep what already works. Replace what creates friction.

The goal of a 30-day plan

The goal isn’t perfection. It’s confidence.

By the end of 30 days, teams typically want to know:

• Can we source and enrich leads reliably?
• Can reps run outbound without jumping between tools?
• Does this reduce manual work instead of adding more?
• Are the results at least as good as before?

If the answer to those questions is “yes,” the migration has done its job.

How most teams approach it

Instead of a hard cutover, teams usually:

• Run ZoomInfo and Amplemarket in parallel
• Start with a small group of reps or a single segment
• Move execution first, not everything at once

For example:

• Data and sourcing may still live in ZoomInfo early on while you validate Amplemarket’s native data and enrichment capabilities (but by Week 3, most teams replace ZoomInfo sourcing entirely)

• Outbound execution and sequencing move to Amplemarket
• AI-driven workflows are tested on a limited set of leads

This approach keeps risk low and feedback fast.

Why 30 days is usually enough

Thirty days is enough time to:

• Test real outbound volume
• See how reps adapt to new workflows
• Measure response rates and operational effort
• Identify gaps before scaling further

It’s also short enough that:

• Momentum stays high
• Teams don’t over-engineer the process
• Decisions are based on usage, not assumptions

A helpful mindset shift

Think of migration less like a “switch” and more like a progressive handoff.

ZoomInfo doesn’t disappear overnight.

Amplemarket earns its place by proving it can handle:

• Data and lead generation
• Multichannel outbound execution
• AI-assisted workflows that save time
• Deliverability at scale

Once that’s clear, the rest of the stack tends to follow naturally.

Week 1: Set the foundation without disrupting outbound

The first week is not about replacing ZoomInfo. It’s about making sure Amplemarket can run alongside your existing setup without slowing anyone down.

If outbound stops, adoption stalls. Week 1 exists to prevent that.

What teams focus on in week 1

Most teams concentrate on three things:

• Getting Amplemarket ready for real outbound
• Keeping reps productive
• Avoiding premature process changes

No new strategy yet. No major cleanup projects. Just groundwork.

Step 1: Connect the systems you already rely on

Start by connecting the tools your team already uses every day:

• CRM (to sync accounts, leads, and ownership)
• Email and calendar (for sequencing and replies)
• Any existing outbound domains or mailboxes

The goal is simple: Reps should be able to log in and immediately recognize their workflow.

Nothing new to memorize. Nothing critical missing.

Step 2: Mirror one existing outbound motion

Pick one outbound motion that already works today.

For example:

• A standard outbound sequence for new ICP accounts
• A job-change or hiring-triggered motion
• A simple cold outbound campaign run by SDRs

Recreate that same motion inside Amplemarket:

• Same audience
• Same general messaging structure
• Similar sending volume

This gives you a clean baseline to compare against.

Step 3: Validate execution before changing data sources

During Week 1, most teams:

• Continue sourcing leads from ZoomInfo
• Export a small batch of contacts
• Run execution through Amplemarket

This isolates what you’re testing.

You’re not asking: “Is this new data better?”

You’re asking: “Can this platform reliably run outbound at scale?”

That distinction matters.

Step 4: Introduce AI gradually, not all at once

Amplemarket’s AI features are powerful, but Week 1 isn’t about using everything.

Teams typically start with:

• Configuring Duo Copilot to monitor relevant buying signals
• Generating value propositions and messaging aligned to those signals
• Reviewing AI-generated multichannel sequences created by Duo, ready to approve and launch in a few clicks

Think of this as assisted execution.

What success looks like at the end of Week 1

By the end of the first week, teams usually want to see:

• Outbound running without issues
• No deliverability problems
• Reps comfortable with the interface
• Clear visibility into sequences and performance

If all of that is true, you’re ready to move forward.

Week 2: Move outbound execution into a single system

By Week 2, the goal shifts from “does this work?” to “can this replace part of our current stack without friction?”

This is where most teams start seeing real operational upside, not from new data, but from simplifying how outbound actually runs day to day.

In Week 1, Amplemarket ran alongside your existing setup.

In Week 2, it begins to take ownership of outbound execution.

That usually means:

• Outbound execution no longer depends on a separate sales engagement platform
• Reps spend more of their day inside one system
• Manual handoffs between tools start to disappear

The key principle here is simple: move execution first, not sourcing.

Step 1: Centralize outbound execution

Most teams begin by consolidating the parts of outbound that create the most operational overhead today:

• Email sequencing
• Follow-ups and reply handling
• Multichannel steps, such as calls and more

These workflows are moved into a single system that can handle data, enrichment, and execution together.

The impact is immediate:

• No jumping between tools to complete a single workflow
• No syncing issues between data and engagement platforms
• No duplicated setup across multiple systems

For reps, the change feels less like learning something new and more like removing friction.

Step 2: Introduce multichannel where it actually helps

Week 2 is a good moment to expand beyond email, but selectively.

Instead of adding channels everywhere, teams usually:

• Add social steps for higher-intent accounts
• Introduce calls only where volume and context support it
• Keep lower-intent campaigns email-only

The goal isn’t to “go multichannel.” It’s to add the right touch at the right time without increasing manual work.

When done well, reps don’t feel like they’re doing more, they just see better-timed outreach.

Step 3: Let AI assist, while keeping humans in control

This is also when many teams increase their use of AI, but still intentionally.

Common patterns include:

• AI-recommended sequences based on persona or buying signals
• Creating lead lists using AI-powered search, without manual filters or exports
• Building additional sequences with AI assistance, reviewed and approved by reps

This balance matters.

A useful rule of thumb:If reps can explain why a message was sent, the setup is working.

AI should reduce decision fatigue, not remove accountability.

Step 4: Measure operational impact, not just replies

In Week 2, success isn’t only about opens or replies.

Teams often look at:

• Time spent per rep on outbound tasks
• Number of tools touched per workflow
• Missed steps or follow-ups
• Deliverability health and sending stability

If outbound feels calmer, more predictable, and easier to manage, that’s a strong signal you’re moving in the right direction.

What success looks like at the end of Week 2

By the end of Week 2, most teams have:

• Moved outbound execution into a single system
• Reduced tool switching for reps
• Maintained healthy deliverability
• Clear confidence in how outbound runs day to day

At this point, the foundation is set. With execution simplified, teams are ready to make deeper changes without risking pipeline or rep productivity.

Week 3: Replace ZoomInfo sourcing and validate data quality

By Week 3, outbound execution is stable. Now it makes sense to look at where leads come from.

This is an important sequencing detail: execution and sourcing do not need to be migrated at the same pace. Teams that separate the two tend to move faster and with less risk.

What week 3 is really about

Week 3 is not about importing your entire ZoomInfo database.

It is about answering a few concrete questions:

• Can we find the same types of accounts and contacts?
• Is the data accurate enough to trust at scale?
• Does this reduce manual cleanup for reps?

If the answer to those is yes, sourcing can move safely.

Step 1: Rebuild one ICP slice inside Amplemarket

Instead of recreating everything, start small.

Pick one clearly defined segment, for example:

• A core ICP by industry and company size
• A geographic segment
• A role-based audience your SDRs work with daily

Rebuild that audience using Amplemarket’s in-built contact database. This keeps comparisons fair and easy to evaluate.

Step 2: Compare effort, not just volume

When teams evaluate sourcing, it’s tempting to focus on raw numbers:

• How many contacts?
• How many direct dials?
• How large is the database?

In practice, effort matters more than volume.

Teams usually compare:

• Time spent building lists
• Time spent verifying or fixing data
• Bounce rates and reply quality
• How often reps need to double-check titles or emails

Less cleanup is often more valuable than more raw data.

Step 3: Validate enrichment where it actually matters

At this stage, teams typically validate:

• Job title and seniority accuracy
• Company size and industry matching
• Email validity before sending
• Signal freshness for prioritization

This is also where teams define:

• Which enrichment is standard and always applied
• Which enrichment is optional for specific workflows

Not every lead needs deep enrichment to be effective. Consistency and reliability usually matter more.

Step 4: Run live outbound from the new source

The most important test is simple: run real outbound from these newly sourced leads.

Look for:

• Deliverability issues
• Reply rates compared to Week 2
• Rep confidence in the data
• Fewer “wrong person” responses

If performance holds steady or improves, sourcing is doing its job.

This is usually the point where confidence replaces assumption.

What success looks like at the end of Week 3

By this point, most teams have:

• Replaced ZoomInfo sourcing for at least one segment
• Confidence in data accuracy and freshness
• Clear rules for how enrichment is applied
• Fewer manual verification steps for reps

At this stage, ZoomInfo usage often starts to drop naturally.

Week 4: Finalize the transition and simplify the stack

By Week 4, the hard questions have already been answered. Outbound is running, sourcing has been validated, and reps are comfortable.

Now the focus shifts from testing to simplification.

What week 4 is really about

This week is not about adding new workflows. It’s about removing friction.

Teams use Week 4 to:

• Retire what they no longer need
• Lock in what’s working
• Make the setup easier to maintain long-term

This is where the migration becomes the new normal.

Step 1: Decide what ZoomInfo is still used for (if anything)

At this point, many teams ask:

• Are we still actively using ZoomInfo?
• Or are we keeping access “just in case”?

Common outcomes include:

• ZoomInfo is fully phased out
• ZoomInfo is kept temporarily for edge cases
• ZoomInfo access is reduced to fewer seats

There is no single right answer. The decision is usually driven by actual usage, not contract timelines.

Step 2: Consolidate workflows inside Amplemarket

Once sourcing and execution live in the same place, teams usually:

• Remove duplicate lists
• Standardize a small set of outbound motions
• Clean up unused sequences or experiments

The goal is not over-optimization. It’s making outbound easier to understand and manage.

Step 3: Lock in the new outbound baseline

By Week 4, teams are no longer experimenting. They are deciding what becomes the default.

This is where most teams:

• Standardize how leads are sourced
• Define which enrichment is always applied
• Agree on how outbound is triggered and scaled
• Set clear ownership between Sales and RevOps

Step 4: Simplify the stack and remove duplication

Now that sourcing and execution live in Amplemarket, teams typically:

• Retire overlapping tools (separate engagement platforms, standalone enrichment vendors)
• Remove unused sequences and legacy campaigns
• Eliminate manual exports and CSV handoffs between systems
• Cancel or downgrade seats on tools that are no longer actively used

Step 5: Document the new system of record

This step is often overlooked, but it prevents regression.

Most teams document:

• Where leads are sourced
• What enrichment is applied by default
• How outbound is launched and managed
• Who owns changes to workflows

This ensures the setup stays stable as the team grows.

What success looks like at the end of 30 days

By the end of the migration, most teams report:

• Reps spending more of their day in conversations, less in setup
• RevOps fielding fewer "where do I find this?" questions
• New rep onboarding taking days instead of weeks
• Outbound running with less oversight and fewer breakdowns
• Measurable improvements in rep efficiency within the first full quarter after consolidation

Most importantly, outbound feels calmer.

Less guessing. Less switching. More focus on conversations that matter.

A final perspective on migrating from ZoomInfo

Most teams do not switch tools because they are chasing something new. They switch because friction keeps showing up in daily execution.

Migrating from ZoomInfo to Amplemarket does not require a full reset.

When approached gradually, with execution stabilized before sourcing and scale validated before consolidation, the process is controlled and reversible.

For many teams, the shift looks like this:

• Outbound execution moves into a single system
• Data becomes easier to trust through real usage
• AI assists without adding steps or taking control away from reps

The common thread is confidence. Teams do not “decide” to replace ZoomInfo on day one.

They earn confidence over time by running real outbound, seeing stable deliverability, and watching operational complexity decrease.

If you are evaluating whether to replace ZoomInfo, the safest next step is not a full migration.

It is testing whether Amplemarket can reliably handle one real outbound motion alongside your existing setup.

When that works, the rest of the transition tends to follow naturally.

Quick reference: why teams move from ZoomInfo to Amplemarket

Data and engagement in one place

Amplemarket combines lead sourcing, enrichment, intelligence, and multichannel outbound execution in a single system. Teams no longer need to move data between separate platforms to turn signals into action.

AI that reduces work, not adds steps

Amplemarket’s AI copilot, Duo is designed to assist across the full outbound workflow, from identifying relevant signals to generating sequences and messaging reps can review and send.

This reduces manual handoffs and decision fatigue, rather than adding more tools to manage.

For a broader view of how AI lead generation tools compare across the market, see our guide to the best AI lead generation tools for B2B sales.

A simpler, more maintainable outbound stack

By consolidating data, engagement, and execution, teams typically reduce the number of tools reps touch daily. Fewer systems mean less context switching, fewer points of failure, and easier onboarding as teams scale.

A parallel migration model that protects pipeline

Unlike full cutover migrations, this approach lets teams run ZoomInfo and Amplemarket side by side, validate each layer independently, and only consolidate once confidence is earned through real usage.

Nothing is turned off until it has been replaced and tested.