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Choosing a Subject Line

How to create, measure and improve A/B tests that will help your company be more successful when reaching out to prospective customers.

The importance of a strong subject line cannot be overstated. It's one of the key components in creating successful emails and it will determine how many people open your message. A first step to a successful email is an engaging subject line, therefore you must master the art of crafting eye catching subject lines that are coherent and relevant to your recipient.

All of this sounds obvious, and you've probably heard this advice a few times already, but what if we told you that +45% of your recipients will decide to open your email based on your subject line?

In this guide we will review the best practices compiled by our email copywriters to ensure that you learn how to write succesful subject lines. Within the topics you’ll learn :

  • The importance of a Subject line 
  • Best Practices
  • Tailoring your subject line 
  • Defining Success
  • A/B Testing and refining my SL

Click below to download your guide now.

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