Amplemarket Data Broker Privacy Notice
Last updated: April 1st, 2025
This privacy notice applies exclusively to Amplemarket’s Data Broker Activities. To review Amplemarket’s Business Services or website privacy policy, click here.
Amplemarket is a publicly registered data broker In compliance with specific state privacy and data broker laws. This means that Amplemarket sells or rather ‘licenses’ personal information that we did not directly collect from individuals. In this Data Broker Privacy Notice, we provide information about how we collect, process, and license personal information for our Customers or partners to use with their advertising, marketing, and communications efforts. Most importantly, we provide you with choices to exercise your privacy rights under applicable laws by following the instructions below.
Please note that Amplemarket does not sell, license, or otherwise provide data to companies engaged in making material decisions about an individual's reputation to help determine credit worthiness, employment, or housing. Our Customers are primarily businesses or business professionals that use Amplemarket licensed data to initiate a business relationship relevant to the data subject's role within such data subject’s business or organization, including but not limited to exploring business opportunities, collaborations, or the sale of services or goods, while excluding any form of consumer-oriented offers or exclusively personal communications.
Your privacy choices
If you would like to exercise your rights under applicable privacy or data broker laws, you may do so by visiting our Privacy Center by clicking here.
These rights may include:
- Receiving a copy of the personal information we maintain about you,
- Correcting any personal information inaccuracies,
- Requesting deletion of the personal information we maintain about you, or
- Requesting that we cease to ‘sell’ or ‘share’ your personal information for third party targeted or cross-contextual behavioral advertising purposes.
For requests to access, correct, or delete your personal information, please be prepared to provide information that will help us verify your identity and note that Amplemarket reserves the right to refuse any request that may not be available under the laws of your personal jurisdiction, or if we can not verify your identity. See below for more information, including how to appeal any decisions related to your privacy rights.
How we collect personal information
Amplemarket collects or licenses personal information from a variety of sources depending on the purpose for its use.
Publicly accessible information
In accordance with local laws or website terms, we receive personal information from public records, business professionals websites or directories, online forums, or other sources where the information is publicly accessible.
Website and email engagement activity
We may receive information associated with visitors to websites or through email engagement activities that use cookies or other tracking technologies. In order to receive this information, we contractually require these websites or emailers to offer their visitors a choice to opt out from any such ‘sales’ or ‘sharing’ activities.
Market research surveys
We license information from market research companies that conduct email, phone, online or other surveys that may include the contact information as well as survey respondent information that helps us segment the overall population into the categories listed below.
Third party businesses, including not for profits or non profits
Various companies may license data to us that includes business directories, event attendance, sweepstakes or contest entries, or requests for information. The categories of third parties from which we collect personal data include:
- Amplemarket customers
- Data resellers
Combined and Inferred information
We use any of the sources above to infer information about individuals, households, or geographic areas and apply any of the categories listed in order for our Customers to reach these audiences in their marketing efforts.
The categories of personal information we sell or license
Personal identifiers and online identifiers
- Directly identifiable information such as name, postal address, email address
- Internet, hardware, or software identifiers such as cookie IDs, IP address, mobile advertising identification number (MAID), synthetic ‘probabilistic’ identifiers based on a combination of browser or other device-specific attributes
Demographic data (i.e. background)
- Age (precise, estimates, or ranges)
- Gender
- Known or inferred racial background
Internet or other similar network activity (i.e. website activities, browsing history)
- Website or mobile application visitation or engagement activities
- Approximate location based on IP address or addresses used with surveys, transactions or other activities
Geolocation data
- Approximate location based on IP address or addresses used with surveys, transactions or other activities
Professional or employment-related information
- Previous, prospective and current employment information including roles and titles
- Education information, including certifications
Inferences made about you
- Categories of product interests
- Business interests
Categories of third parties with which personal information is sold or shared
- Advertising and Marketing Services
- Agriculture, Forestry and Fishing (for example, farm cooperatives)
- Automotive (for example, car manufacturers and dealerships)
- Business Services/Agency (for example, data brokers)
- Communications (for example, wireless carriers)
- Construction (for example, real estate development companies)
- Consumer Packaged Goods (for example, companies that sell personal and household products)
- Education (e.g., colleges and universities)
- Energy and Utilities (for example, electric and gas companies)
- Entertainment (for example, movie and television studios and streaming services)
- Financial Services (for example, banks and investment companies)
- Gift and incentive marketing companies
- Manufacturing (for example, consumer product manufacturers)
- Media and Publishing (for example, magazines, retail catalogs)
- Non-Profit (for example, charitable organizations)
- Parenting (for example, magazines)
- Real Estate (for example, real estate brokerage companies)
- Retail (for example, department stores, hardware stores)
- Services–Non Professional (for example, consulting firms)
- Services–Professional (for example, advertising agencies and financial planners)
- Social networks or services
- Sports (for example, professional sports teams)
- Technology (for example, software and hardware providers, social media platforms)
- Government (for example, state and federal agencies and political parties and candidates)
- Health and wellness (for example, hospitals)
- Insurance (for example, insurance carriers)
- Transportation (for example, railway companies, airlines, rental car companies)
- Travel and Tourism (for example, cruise lines, hotels, online travel services)
Categories of personal information disclosed to service providers or contractors for a business purpose
- Cloud computing and storage vendors
- Security service providers or contractors
- Consultants
- Measurement and analytics providers
- Advertising and marketing service providers, including email and phone communications
We also may disclose any of the personal data we process for the following purposes:
- Legal Purposes: We may disclose personal information in order to comply with legal process or a regulatory investigation, enforce our legal terms or contracts, protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public, including against fraud or security incidents.
- In the Event of a Corporate Transaction: We may disclose personal information in the event of a corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all our assets, or for purposes of due diligence connected with any such transaction.
- As noted above, we may disclose any personal information with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement, or hygiene, or otherwise assisting us to provide, develop, maintain, and improve our services.
Retention of sold or licensed personal information
Amplemarket regularly refreshes and retains the personal information it sells or licenses on an indefinite basis, or otherwise as required by law.
Privacy choices
As noted, if you would like to exercise your rights under applicable privacy or data broker laws, you may do so by visiting our Privacy Center by clicking here. For requests to access, correct or delete your personal information, please be prepared to provide information that will help us verify your identity and note that Amplemarket reserves the right to refuse any request that may not be available under the laws of your personal jurisdiction, or if we can not verify your identity.
If you are an ‘authorized agent’, you must email us a copy of the authorization signed by the consumer for you to exercise rights on their behalf to privacy@amplemarket.com and exercise the applicable right(s) by visiting our Privacy Center by clicking here.
Appeal your privacy rights
If we deny your privacy request after your submission through our Privacy Center, you may appeal that decision by emailing us at privacy@amplemarket.com. Please do not attempt to contact us at this email address if you have not visited and filled out a request through our Privacy Center. If you are still unsatisfied with our response, you may have the right to file a complaint with your state attorney general.
International residents data licensing
Amplemarket primarily sources personal information used in conjunction with our Data Broker activities in the United States. However, as we do not geographically restrict our Business Services, we may sell or license personal data from non-US residents, including those whose residence is in the United Kingdom or European Union. With respect to these UK or EU data licensing activities, we rely on the GDPR legal basis of ‘legitimate interest’. Our legitimate interest analysis for this activity aligns with the decision of the UK’s First-Tier Tribunal General Regulatory Chamber decision in February 2023 validating that businesses may rely on legitimate interest where individuals have been presented with a notice and the opportunity to object in advance of their use for data licensing purposes. You can read more about that decision here. Specifically, Amplemarket’s data sourcing is limited to business professionals where they have been well informed that their personal data may be used by third parties for prospecting activities, such as where their information is hosted in a business professional directory, and that they may object to this use or delete their personal data at any time. Further, Amplemarket offers anyone the ability to object and/or delete their personal data from being used by Amplemarket Customers through this website notice, and contractually requires its Customers to also provide such an objection and deletion right.
Amplemarket is also in compliance with the U.S. Department of Commerce Data Privacy Framework, which is referenced in our Business Services privacy policy. This includes the lawful transfer of personal data from the UK, EU, or Swiss residents to the United States, and offers any data subjects the right to escalate any issues to the American Arbitration Association and/or Federal Trade Commission. For more information on cross-border transfers of your Personal Data or the appropriate safeguards in place, please contact us at privacy@amplemarket.com.
Annual user rights request metrics
California residents may view metrics for California Consumer Privacy Act (“CCPA”)-related requests we have received during calendar year 2023, by clicking here.
Texas required data broker disclosure
The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.
