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academy

Prospecting & Lead Generation

How to create, measure and improve A/B tests that will help your company be more successful when reaching out to prospective customers.

What is your ICP? Do you have one, multiple? Depends on what?

SDRs spend most of their time doing online searches, copying and pasting information to spreadsheets, cleaning and normalizing data and sourcing emails and phone numbers. Their main goal is to find accurate prospect information in order to build prospect lists with emails, job titles, phone numbers, company information etc. This sounds familiar right?

Well, let us set this clear. In this guide you'll learn:

  • What is a lead 
  • What is lead generation 
  • What is an ideal customer profile 
  • How do I define my ICP 
  • Refining my ICP and A/B testing

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