Playbook HQ / Trial user follow-up

What is this signal?

When a user is currently in trial or has recently completed one, it’s an opportunity to check progress, resolve blockers, or revive interest before momentum fades.

Why it matters

Trial users are highly engaged leads. Engaging them promptly ensures they experience value and increases the likelihood of conversion.

How to act on this signal

  • Reach out to a trial user who hasn’t fully explored key features with a quick “how can we help?” message.
  • Offer guidance, resources, or tips to maximize trial success.
  • Trigger a sequence to nurture interest without overwhelming them.

Setup guide

See how Duo Copilot uses Trial User Signals from your CRM to trigger personalized outreach automatically.

See how you can set up this signal in Duo