Playbook HQ / Surge in email opens

What is this signal?

When a lead opens the same email multiple times in a short period, it indicates active interest or internal discussion about your solution.

Why it matters

Repeated opens show intent beyond a casual glance. Acting quickly helps you engage while curiosity is high, position your solution, and guide the next steps.

How to act on this signal

  • Follow up with a timely, personalized email referencing the content they opened.
  • Provide additional insights or resources to reinforce value.
  • Consider multithreading by engaging other relevant contacts in the account.

Setup guide

See how Duo Copilot uses Email Open Surge Signals from your CRM to trigger personalized outreach automatically.

See how you can set up this signal in Duo