Playbook HQ / Product usage spike

A sudden increase in a freemium user’s product activity, like a 5x jump in usage, may indicate internal momentum or heightened urgency.

High-activity periods are ideal for engagement. Reaching out while interest is strong can accelerate conversion and reinforce value.

• Check in to offer support or answer questions related to their increased activity.
  
• Highlight relevant features or best practices to help them maximize impact.
• Trigger automated outreach to maintain engagement during this momentum.

See how Duo Copilot uses Product Usage Spike Signals from your CRM to trigger personalized outreach automatically.