Playbook HQ / Product usage drop

When usage declines for a freemium or trial user before conversion, it shows that their engagement is dropping.

This could indicate confusion, unmet expectations, or competing priorities.

A sudden or gradual decline in usage can lead to lost opportunities if not addressed. Re-engaging users at the right moment allows your team to understand their challenges, provide guidance, and maintain momentum toward conversion. 

Ignoring this signal could mean the user disengages entirely.

• Reach out quickly to understand the reasons behind the drop in usage.
  
• Offer helpful tips, tutorials, or resources to bring them back on track.
• Trigger a personalized sequence that nudges the user toward re-engagement without overwhelming them.

See how Duo Copilot uses Product Usage Drop Signals from your CRM to trigger personalized outreach automatically.