Playbook HQ / Paid campaign conversions

When a lead converts via a paid ad, such as downloading a guide through LinkedIn, it signals interest generated by marketing efforts.

Fast follow-up increases the ROI of paid campaigns and captures the lead while their attention is highest. Timely outreach demonstrates responsiveness and maximizes conversion potential.

• Send a personalized message referencing the ad or content they interacted with.
  
• Provide resources or next steps tailored to the action they took.
  
• Trigger an automated multichannel sequence to follow up without delay

See how Duo Copilot uses Paid Campaign Conversion Signals from your CRM to trigger personalized outreach automatically.