Playbook HQ / Intent from Demandbase, 6sense and more

What is this signal?

Use account-level intent data from tools like 6Sense, Bombora or Demandbase to identify companies showing interest in relevant topics.

Why it matters

Intent data highlights accounts already researching your solution space. Acting on this insight allows you to prioritize high-interest accounts and target the right personas.

How to act on this signal

  • Use CRM filters to identify the most engaged accounts.
  • Engage the relevant decision-makers in the buying committee with tailored messaging.
  • Trigger sequences that align with the topics the account is showing interest in.

Setup guide

See how Duo Copilot uses Intent Signals from your CRM to trigger personalized outreach automatically.

See how you can set up this signal in Duo