Playbook HQ / Inbound multithreading

When a senior lead, like a CTO, signs up or expresses interest, it signals an opportunity to engage the broader buying group. This includes other stakeholders such as Product Managers or Engineering leads, helping you build early momentum.

High-level leads often influence or initiate decisions, but deals rarely involve just one person. Acting on this signal helps you:

• Expand engagement across the buying group
• Identify additional decision-makers and champions early
• Build momentum and alignment around your solution

• A CTO signs up for a demo. Reach out to related stakeholders in their team to introduce your solution and provide relevant context.
• When a senior engineering lead engages with content, follow up with Product Managers or other engineers to share use cases or resources tailored to their role.
• Trigger a multi-channel sequence that brings multiple members of the buying group into the conversation without overwhelming them

See how Duo Copilot uses Inbound Multithreading signals to expand engagement across the buying group automatically.