Playbook HQ / High lead score follow-up

When a lead crosses a predefined score in your CRM, such as 80+, it signals strong interest or readiness to engage.

Lead scores often combine actions like content downloads, demo requests, page visits, and email engagement.

High-scoring leads are warm and should be prioritized to maximize conversion chances.

Acting quickly ensures your outreach aligns with the prospect’s current interest and prevents competitors from stepping in.

• Reach out promptly with a personalized email or call referencing their specific interests or activity.
  
• Provide relevant content or insights that align with what they’ve engaged with.
  
• Trigger a multi-channel sequence to maintain timely follow-up while the lead is highly engaged.

See how Duo Copilot uses High Lead Score Signals from your CRM to trigger personalized outreach automatically.