Playbook HQ / High-intent page visits

What is this signal?

When a prospect visits high-value pages on your website, such as pricing or competitor comparison pages, but doesn’t immediately convert, it’s logged in your CRM. 

This behavior shows strong buying intent and interest in your solution.

Why it matters

These page visits give you a timely opportunity to engage while the lead is still warm.

Acting quickly can help you:

  • Start conversations while interest is at its peak
  • Address questions or objections before they explore other options
  • Position your product as the solution that meets their needs

How to act on this signal

  • A lead checks your pricing page multiple times. Send a personalized email with a cost-benefit analysis or invite them to a demo.
  • Someone compares your features against a competitor. Reach out with messaging highlighting your differentiators and relevant success stories.
  • A prospect repeatedly visits a product feature page. Follow up with targeted insights, case studies, or a trial invitation to guide their next step.

You can also trigger automated sequences that nurture interest while keeping outreach relevant and timely.

Setup guide

See how Duo Copilot uses high intent page visits from your CRM to trigger personalized outreach automatically.

See how you can set up this signal in Duo