Playbook HQ / Ghosted opportunity reactivation

What is this signal?

When an open opportunity has shown no activity for 14+ days, it signals that the conversation has stalled.

Why it matters

Opportunities can go cold for many reasons: the prospect got busy, priorities shifted, or they’re weighing options. 

Re-engaging at the right time can revive these deals and demonstrate persistence and attentiveness.

How to act on this signal

  • Send a personalized message referencing the last interaction to remind the prospect of previous conversations.
  • Offer new insights, solutions, or updates that could spark renewed interest.
  • Trigger a multi-channel sequence to keep the conversation moving forward without being overwhelming.

Setup guide

See how Duo Copilot uses Ghosted Opportunity Signals from your CRM to trigger personalized outreach automatically.

See how you can set up this signal in Duo