Playbook HQ / Form fill flagged by leadership

What is this signal?

When someone fills out a form and enters a marketing nurture flow, it signals interest. 

This is an opportunity to trigger personalized outreach from a senior team member, such as a VP or Director, giving a human touch early in the process.

Why it matters

Signals flagged for leadership show that the lead is high-potential and worth attention from senior stakeholders.

Engaging promptly helps build trust, shows attentiveness, and increases the chances of conversion.

How to act on this signal

  • A VP notices a lead filled out a product interest form and sends a personalized email referencing their specific need.
  • Follow up with a LinkedIn message offering to answer questions or share relevant resources.
  • Trigger an automated multi-channel sequence that keeps the conversation warm without overwhelming the prospect.

Setup guide

See how Duo Copilot can detect Form Fill Signals from your CRM and trigger personalized outreach automatically.

See how you can set up this signal in Duo