Playbook HQ / Content downloads

When a prospect downloads a piece of your content like an eBook, whitepaper, or case study, this action is logged in your CRM. 

It shows they are interested in that topic and actively researching solutions. This signal indicates intent and gives you a timely chance to engage.

Content downloads are more than just numbers. 

They are moments when prospects raise their hand to say they want to learn more. These signals appear before direct demo requests or trial signups and give your sales team an early, warm opportunity to connect.

By acting on this signal quickly, you can:

• Start meaningful conversations based on what the prospect just read
• Tailor your outreach to topics that matter most to them
• Position your solution as the next step in their buying journey

• A prospect downloads a compliance checklist. Send a follow-up email highlighting your product’s security and compliance features.
• Someone downloads your pricing guide. Reach out with a personalized ROI analysis.
• A lead downloads a case study showing how a competitor improved results. Engage with success stories and differentiators relevant to that context.
• Follow up with LinkedIn messages offering value or inviting questions.
• Trigger an automated multichannel sequence to nurture interest without overwhelming the prospect

See how Duo Copilot uses Content Download Signals from your CRM to trigger personalized outreach automatically.