Playbook HQ / Conference MQLs follow-up

When a lead becomes an MQL after attending a conference or trade show, it indicates immediate engagement.

These leads are already familiar with your brand or solutions. Following up quickly while the event is fresh in their mind increases conversion chances and demonstrates attentiveness.

• Reference the conference in your outreach and remind them of any conversations or sessions attended.
  
• Share relevant resources or offer a meeting to continue the discussion.
• Trigger a follow-up sequence to keep interest high.

See how Duo Copilot uses Conference MQL Signals from your CRM to trigger personalized outreach automatically.