Playbook HQ / Check in on freemium users

What is this signal?

Trigger outreach to freemium users after a period of inactivity or low engagement with core features.

Why it matters

Re-engaging inactive users can revive interest, guide them to explore key functionality, and encourage conversion.

How to act on this signal

  • Send a personalized email highlighting features they haven’t explored.
  • Offer tips or resources to help them get started again.
  • Trigger a sequence to nurture interest without overwhelming the user.

Setup guide

See how Duo Copilot uses Freemium User Signals from your CRM to trigger personalized outreach automatically.

See how you can set up this signal in Duo