Playbook HQ / Account-level interest surge

What is this signal?

When three or more leads from the same company become active within a short period, such as 30 days, it signals growing interest and internal momentum. 

This shows the account is actively evaluating solutions, giving you a high-priority opportunity to engage.

Why it matters

Multiple leads engaging at once is a strong indicator of account-level intent. Acting on this signal helps you:

  • Identify accounts with increasing momentum
  • Engage multiple decision-makers before competitors do
  • Focus your resources on opportunities most likely to convert

How to act on this signal

  • A cluster of leads from the same company signs up or engages with content. Reach out to each relevant stakeholder with tailored messaging based on their role.
  • Coordinate multi-channel outreach to build awareness and alignment across the buying group.

Setup guide

See how Duo Copilot uses Account-Level Interest Surge signals to detect internal momentum and automatically engage key contacts. 

See how you can set up this signal in Duo