WEBVTT

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Continuing to explore the searcher, I

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want to show you how you can easily

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create personas so that you don't have

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to apply the same filters over and over

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again.

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As you can see under the persona

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section, we have a bunch of different

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personas, but we can go in and create

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create a new one.

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So now here, I'm going to create a new

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one. I'm going to name and say I want to

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call it

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UKI sales. So

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UKI

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sales.

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Perfect. In this section, I'm going to

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go title and I want seniorities of

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directors, heads, VPs, partners, and

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C-suite.

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I'd like to only go into department for

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sales, so I'm going to go in and say I

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want revenue

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and I want senior leadership.

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So these are the people I'm looking for.

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I can also go in and just type in

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anyone to do with sales,

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include that in there.

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Not the exact title matches, but I'm not

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putting that in.

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On top of the titles, I also just want

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the location of these individuals to

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only be in the United Kingdom and

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Ireland.

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So I'm going to type that in.

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And this way, I'm only going for a

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persona

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for this location. The companies could

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be global, but I only want people in the

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sales industry for the UKI market.

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And it is as simple as that. Create

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persona and that's done. So now if I

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just go in here, I can type in UKI sales

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and it will find all the people in this

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particular region.

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And you can see the filter ready to go

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and you can add in any more once you

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want to do so in the future. Just to

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make it a lot more smoother and simpler

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for you.